Bad advertising
I often come across an ad that seems interesting enough to click it. When I do I’m usually disappointed, because I end up in a place I didn’t expect.
Dear advertisers!
When spending money on my click, if you’re advertising a product please take me to the product page, not your home page. I’m interested in the product, not you. Yes, this kind of teleportation is possible in the online world. The only thing you did is add a mental comment to your URL: “Can’t find what I’m looking for” that will probably make me go away even when I am buying something.
Learn from Victoria’s Secret…
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