Mooble
Image from WikipediaMobile advertising redone with users getting mobile content for free and advertisers being able to target their customers more priceisely. I think they have a huge obstacle in the fact that people are afraid of receiving content on their mobile phone – almost everything here is payable and you can easily empty your prepaid account with messages you accidentally turn on. They have a strategic partner, a local newspaper Dnevnik. Since it’s free I suggest you try the service. You can always turn it off if you don’t like it.
Odpiralni časi
A search engine for opening times of stores – on a small local market that is Slovenia, having a where is less important then the when. So search is not geo based but only keyword based, they are planning geo search too but cannot afford the database yet (18kEUR). They use scrapers to get fresh content, having your data in the search engine is free but it has to be fresh – stale entries are thrown oue. The revenue feed will be advertising, geo based. The application is made with Ruby and has some interesting backend features. It also provides an XML representation of data that is useful for reusing the content. A mobile version is also available.
Avtocenter.si
Working on a stage full of formidable competitors avtocenter.si tries to add value to the process of buying a used car by adding more information on the page, incorporating user feedback and other similar features. They will provide TCO calculations for specific models, graphs of prices. Going mobile is also a priority since when you’re buying a car you can check the competition on the spot with your mobile phone. Getting the sellers is another issue – they’re offering tools to improve the publishing experience for return sellers for a small fee. Additional feed of revenue is advertising.
To sum up…
All of these start-ups have these features (already deployed or in the pipeline):
- Geo / location based
- Mobile (edition)
- Advance targeting algorithms
