Wikipedia states the following:
Contextual advertising is the term applied to advertisements appearing on websites or other media, such as content displayed in mobile phones, where the advertisements are selected and served by automated systems based on the content displayed by the user.
As a content publisher I have the possibility to put ads on my blog and earn a few bucks whenever a visitor clicks on the link. Since I’m to small to be targeted by any advertising agency or advertisers directly (which is proven by the lack of text-link-ads on this page) the contextual advertising is the only way to go.
The goal of contextual advertising is to display ads targeted at the reader of the content and in the case of blogs also the creator / owner of the blog. This essentially means that whenever I check my blog to moderate comments, write a new post or just to check what’s going on I’ll see ads that target me directly. When I see such an ad I’m invited to click it and I sometimes do – when the ad is interesting enough. I click on it as I would click on the same banner if I saw it on any other page.
If we try to see this from the other side – the advertising network will pay me for every click anybody makes on any ads on my blog. Actually the advertisers pay for the ads and a part of that money is passed on to me as the content owner. This means that I could easily place ads on my blog and earn money by just clicking on them. Obviously they will want to prevent such action. A local advertising network ToboAds does this transparently – they told me that they registered a few fraudulent clicks and that it constitutes a breach of their TOS – if I continue to do this they’ll throw me out of the system. I wonder what Google does…
So they’re targeting ME and not letting ME click.
As I talked with a guy from the ToboAds team today it made me think whether I could find a favorable solution for all parties. I understand that this might be hard but how about this – I could only use the money I earn from clicking on “my” ads for buying ads on the same network. Of course if the amount is relatively high there need to be other measures – we wouldn’t want ad networks to charge us for clicks some freak did on their own blog.
I’d really like to know how these guys (oh, and these guys) do it.